We exist

to develop a new generation of powerful & self-aware competitors, transformers, leaders, and community shapers.

We work

in spirit of entrepreneurship to nurture athletes’ awareness, interests, talents, and initiatives. Through customizable, experiential learning, our programs develop skills for a lifetime of sustainable growth and service.

We offer

a simple, dynamic, and universally accessible transformation wellness program that creates healthy, measurable, and real progress in sport and life.

We believe

That only when we know ourselves, and become aware of our unique talents and self-imposed limits, can we choose to go beyond ourselves, accomplish our goals, create our experience, and serve a cause bigger than ourselves.


Why Choose Us

Our Process is Athlete-owned.

Built by athletes for athletes to own and create fulfilling experience. 

We Offer Total Impact.  

We are a lifestyle transformation platform rooted in individual awareness. 

We Ask Questions and create experiences.

We don’t believe in giving answers. We believe in exploring possibilities.

We Believe in Being Part of Something Bigger.

What we Do

Praxis offers a new way to view the questions and stressors of competition. Our programs and services are rooted in one basic question, what does the athlete need to experience their potential?

We provide multi-dimensional training in team, or small group settings. All clients begin with our Beta-Lete Know Yourself Foundation Course with the option to extend training through customized content and sport implementation E-Lete Packages.  


program overview



Foundation Course

PHASE: Know Yourself

FOCUS: Fundamentals of the Praxis Athlete Paradigm

TOOLS: Personal Philosophy Building & Self-Assessment


Growth Course

PHASE: Grow Yourself

FOCUS: Developing Growth Mindset & Identifying Specific Growth Impact Areas

TOOLS: Personal Impact Game Plan


Service Course

PHASE: Go Beyond Yourself

FOCUS: Team Service Mission

TOOLS: Strategic Partnerships & Team LegacyPlan



Experience Course

PHASE: Show Yourself

FOCUS: Leadership In Action, Plan Execution, and Spontaneous Innovation 


Customized Content

Customized Content (CC): In-depth focus on specific element or Athlete Attribute

Sport Implementation (SI): Sport Specific Skills Clinic

Yogi-Lete: Yoga specific instruction, mindfulness, and recovery strategy

Private Athlete Development Coaching

Tools We Use


Physical action challenges

Visualization, Meditation, and Breath work

Praxis Know-You Cube 

Personal Inquiry and Dialogue

Personal Impact Game Plans


something didn't make sense 

We looked into the eyes of athletes, and saw a confusing void. Moments of total freedom crowded out by stress, fear, hesitation, expectation, uncertainty, lack of clarity, over-trying, overthinking and overwhelm. We saw stagnation. Athletes going through the motions with no clear, sustainable fulfillment from the everyday experience of sport.

So We Decided

To do the only thing we knew how to do. We listened for what was missing. There was passion, purpose, and the dream of possibility, yet there was no simple integrated path for self-empowered, measurable progress toward that undiscovered possibility.

We put our heads together and reflected on our sport experiences - Olympics, National Championships, and Pick-Up Games in the Park - and created the Praxis Athlete Paradigm, an active and multi-dimensional process through which athletes become aware of and make choices toward the actualization of their personal potential in sport and life.


What we Ask

Be You.

Whatever YOU means, right now. Take off the mask and let yourself be seen.

Own Your Impact.

 Your impact is your responsibility. Choose it, create it.

Whole Picture, Small Details.

 Nothing happens in isolation. Every detail and decision matters. Be clear.

Nurture Possibility.

In yourself, others, and the world around you. Stand for progress, uplift possibility

Get Messy.

Explore. Dig deep, play hard, take risks, fail big. Have fun.

No Finish Lines.

Never stop learning. Create, learn, innovate.

Get Intimate.

    With yourself, your purpose, and your community. Connect deeply.


    Stay open to the process. Attend to your intention. Trust your presence.

Built By Athletes for Athletes.


Alli Tanner

National Champion at the University of North Carolina. Harrow Sports Field Hockey Brand Manager. Fly fishing and mountain sport enthusiast.  In charge of business operations, sales and finance

Rachel Dawson

3x Olympian. National Champion at the University of North Carolina. Yogi, writer, and life explorer. In charge of programs, marketing, and curriculum